:root{
  --paper:#F4F3EE; --surface:#FFFFFF; --ink:#15181C; --ink-soft:#3A4048; --muted:#5F5F5F;
  --line:#E2E0D7; --line-strong:#CFCDC2; --lime:#C8F03C; --lime-ink:#161A08;
  --font:'Inter Tight',system-ui,-apple-system,Segoe UI,Roboto,Arial,sans-serif;
  --maxw:1080px; --narrow:720px; --gut:clamp(20px,5vw,40px);
}
*{box-sizing:border-box}
html,body{margin:0;padding:0}
body{background:var(--paper);color:var(--ink);font-family:var(--font);font-size:18px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;display:block}
a{color:inherit}
.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:var(--gut);width:100%}
.narrow{max-width:var(--narrow)}
.eyebrow{font-size:14px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin-bottom:18px}
.h2{font-size:clamp(28px,4vw,40px);font-weight:800;letter-spacing:-.02em;line-height:1.1;text-wrap:balance;hyphens:manual;margin:0 0 20px}
.lead{font-size:clamp(18px,2.2vw,21px);line-height:1.55;color:var(--ink-soft);text-wrap:pretty;max-width:760px;margin:0 0 18px}
.sub{color:var(--muted);font-size:16px;text-wrap:pretty;margin:0 0 12px}
strong{font-weight:700}
.reveal{color:var(--ink-soft)}

/* секции — воздух */
.sec{padding-block:clamp(64px,9vw,120px)}
.sec-alt{background:#EFEEE7}

/* кнопки */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;font-family:inherit;font-weight:700;font-size:16px;cursor:pointer;border:1.5px solid var(--ink);background:var(--ink);color:#fff;border-radius:999px;padding:0 22px;min-height:48px;text-decoration:none;transition:transform .12s,background .15s,color .15s;white-space:nowrap}
.btn:hover{transform:translateY(-1px)}
.btn-lg{min-height:58px;padding:0 32px;font-size:17px}
.btn-sm{min-height:40px;padding:0 16px;font-size:14px}
.btn-block{display:flex;width:100%}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--line-strong)}
.btn-ghost:hover{border-color:var(--ink)}
.btn-lg.btn-block{background:var(--lime);border-color:var(--lime);color:var(--lime-ink)}

/* nav */
.nav{position:sticky;top:0;z-index:20;background:rgba(244,243,238,.85);backdrop-filter:saturate(140%) blur(8px);border-bottom:1px solid var(--line)}
.nav-in{display:flex;align-items:center;justify-content:space-between;min-height:62px;gap:16px}
.brand{font-weight:800;letter-spacing:-.01em;font-size:18px;text-decoration:none}

/* hero */
.hero{padding-block:clamp(48px,7vw,96px) clamp(48px,7vw,88px)}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(32px,5vw,64px);align-items:center}
.hero-h1{font-size:clamp(34px,6vw,60px);font-weight:800;letter-spacing:-.03em;line-height:1.04;text-wrap:balance;hyphens:manual;margin:0 0 22px}
.hero-lead{font-size:clamp(18px,2.4vw,22px);color:var(--ink-soft);line-height:1.5;text-wrap:pretty;margin:0 0 28px;max-width:560px}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;margin-bottom:18px}
.hero-meta{color:var(--muted);font-size:15px;text-wrap:pretty}
.hero-portrait{display:flex;justify-content:center}
.portrait{margin:0;position:relative;width:100%;max-width:380px}
.portrait img{width:100%;aspect-ratio:4/5;object-fit:cover;border-radius:24px;background:#e7e5dc}
.bio-chip{position:absolute;left:16px;right:16px;bottom:16px;background:rgba(21,24,28,.92);color:#fff;border-radius:14px;padding:12px 16px;display:flex;flex-direction:column;gap:2px}
.bio-name{font-weight:700;font-size:16px}
.bio-role{font-size:13px;color:#cfd2cb}
.hero-video{margin-top:40px}
.video-frame{position:relative;aspect-ratio:16/9;border-radius:20px;overflow:hidden;background:#000}
.video-frame iframe{position:absolute;inset:0;width:100%;height:100%}

/* боли */
.pain-list{list-style:none;padding:0;margin:8px 0 0;display:flex;flex-direction:column;gap:14px}
.pain-list li{position:relative;padding-left:30px;font-size:19px;text-wrap:pretty}
.pain-list li::before{content:'';position:absolute;left:0;top:.6em;width:10px;height:10px;border-radius:50%;background:var(--lime)}

/* callout — рамка-вынос, без коробок-в-коробках */
.callout{border-left:3px solid var(--lime);padding:4px 0 4px 22px;margin:26px 0 0;max-width:760px}
.callout-label{display:block;font-size:13px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);margin-bottom:8px}
.callout p{margin:0;text-wrap:pretty}

/* программа: факты */
.facts{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin:8px 0 28px}
.fact{display:flex;flex-direction:column;gap:6px;padding:22px;background:var(--surface);border:1px solid var(--line);border-radius:20px}
.fact-k{font-size:13px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:var(--muted)}
.fact-v{font-size:19px;font-weight:700;text-wrap:balance}
.modules{list-style:none;counter-reset:m;padding:0;margin:8px 0 0;display:grid;grid-template-columns:1fr 1fr;gap:14px}
.module{display:flex;gap:14px;align-items:flex-start;background:var(--surface);border:1px solid var(--line);border-radius:18px;padding:18px}
.module-n{flex-shrink:0;width:34px;height:34px;border-radius:50%;background:var(--ink);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px}
.module-t{text-wrap:pretty}

/* результат / кейсы */
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:10px}
.case-card{background:var(--surface);border:1px solid var(--line);border-radius:20px;padding:24px;text-wrap:pretty}
.case-card p{margin:0}
.testimonials{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:22px}
.tm{margin:0;background:var(--surface);border:1px solid var(--line);border-radius:20px;padding:24px;font-size:18px;text-wrap:pretty}

/* о Лене */
.trust-grid{display:grid;grid-template-columns:1.3fr .7fr;gap:clamp(28px,4vw,56px);align-items:start}
.trust-stats{display:flex;gap:32px;margin-top:22px;flex-wrap:wrap}
.tstat{display:flex;flex-direction:column}
.tstat-v{font-size:30px;font-weight:800;letter-spacing:-.02em}
.tstat-k{font-size:14px;color:var(--muted)}
.trust-certs{display:flex;flex-direction:column;gap:16px}
.cert{margin:0}
.cert img{width:100%;border-radius:16px;border:1px solid var(--line);background:#fff;aspect-ratio:4/3;object-fit:cover}
.cert figcaption{font-size:13px;color:var(--muted);margin-top:8px;text-align:center}
.cert-ph img{object-fit:contain;padding:0}

/* возражения — прозовые блоки, не аккордеон */
.objections{display:flex;flex-direction:column;gap:36px;margin-top:8px}
.obj-q{font-size:21px;font-weight:700;letter-spacing:-.01em;text-wrap:balance;margin:0 0 8px}
.obj-a{margin:0;color:var(--ink-soft);text-wrap:pretty}

/* CTA / terra */
.cta-sec{background:var(--ink);color:#fff;border-radius:36px;margin:clamp(40px,6vw,80px) auto;max-width:calc(var(--maxw) + 2*var(--gut))}
.cta-sec .h2{color:#fff}
.cta-sec .fact{background:#1e2228;border-color:#2a2f36}
.cta-sec .fact-v{color:#fff}
.cta-facts{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin:0 0 28px}
.steps{list-style:none;counter-reset:s;padding:0;margin:0 0 30px;display:flex;flex-direction:column;gap:14px;max-width:760px}
.step{display:flex;gap:16px;align-items:flex-start}
.step-n{flex-shrink:0;width:36px;height:36px;border-radius:50%;background:var(--lime);color:var(--lime-ink);display:flex;align-items:center;justify-content:center;font-weight:800}
.step-t{padding-top:5px;text-wrap:pretty;color:#e7e6e0}
.reminder{margin-top:44px;border-top:1px solid #2a2f36;padding-top:36px}
.reminder-h{font-size:22px;font-weight:700;margin:0 0 8px;text-wrap:balance}
.reminder .sub{color:#aab0a8}
.rem-form{display:flex;flex-wrap:wrap;gap:12px;align-items:center;max-width:680px}
.fld{font-family:inherit;font-size:16px;background:#fff;border:1.5px solid var(--line-strong);border-radius:14px;padding:14px 16px;color:var(--ink);outline:none;min-height:52px;width:100%}
.rem-form .fld{flex:1;min-width:200px;width:auto}
.fld:focus{border-color:var(--lime)}
.rem-msg{flex-basis:100%;margin:6px 0 0;font-weight:600}
.rem-msg.ok{color:var(--lime)} .rem-msg.err{color:#ff9a8a}
.rem-fine{flex-basis:100%;margin:6px 0 0;font-size:13px;color:#8b9088}

/* footer */
.foot{padding-block:48px 64px;border-top:1px solid var(--line);color:var(--muted)}
.foot-lead{font-weight:600;color:var(--ink);margin:0 0 10px;text-wrap:pretty}
.foot-line{margin:0 0 8px;text-wrap:pretty}
.foot-fine{font-size:13px;margin:8px 0 0;text-wrap:pretty}

/* ===== адаптив ===== */
@media(max-width:860px){
  .hero-grid{grid-template-columns:1fr;gap:36px}
  .hero-portrait{order:-1;justify-content:flex-start}
  .trust-grid{grid-template-columns:1fr}
  .trust-certs{flex-direction:row}
  .cases{grid-template-columns:1fr}
  .testimonials{grid-template-columns:1fr}
  .modules{grid-template-columns:1fr}
}
@media(max-width:680px){
  body{font-size:17px}
  .facts,.cta-facts{grid-template-columns:1fr}
  .sec{padding-block:clamp(56px,12vw,72px)}
  .cta-sec{border-radius:24px}
  .trust-certs{flex-direction:column}
  .btn-lg{width:100%}
  .hero-cta .btn{width:100%}
}

/* ===== АДМИНКА ===== */
.admin-body{background:#EFEEE7}
.login-wrap{min-height:100vh;display:flex;align-items:center;justify-content:center;padding:24px}
.login-card{background:#fff;border:1px solid var(--line);border-radius:24px;padding:36px;width:100%;max-width:400px}
.login-h{font-size:24px;font-weight:800;margin:0 0 4px}
.login-err{background:#fbe8e4;color:#9a2a1e;border-radius:12px;padding:10px 14px;margin:14px 0;font-size:14px}
.fld-lbl{display:block;font-weight:600;font-size:14px;margin:16px 0 0}
.fld-lbl .fld{margin-top:6px}
.adm-head{position:sticky;top:0;z-index:10;background:#fff;border-bottom:1px solid var(--line)}
.adm-head-in{max-width:880px;margin:0 auto;padding:16px var(--gut);display:flex;align-items:center;justify-content:space-between;gap:16px;flex-wrap:wrap}
.adm-title{font-weight:800;font-size:18px}
.adm-counter{color:var(--muted);font-size:14px;margin-top:2px}
.adm-head-r{display:flex;gap:8px;align-items:center}
.adm-progress{height:4px;background:var(--line)}
.adm-progress span{display:block;height:100%;background:var(--lime)}
.adm-main{max-width:880px;margin:0 auto;padding:24px var(--gut) 80px}
.adm-group{background:#fff;border:1px solid var(--line);border-radius:20px;padding:24px;margin-bottom:20px}
.adm-group-head{display:flex;align-items:center;justify-content:space-between;margin-bottom:18px}
.adm-group-h{font-size:20px;font-weight:800;margin:0}
.adm-flash{color:#1f7a3d;font-weight:700;font-size:14px}
.adm-field{padding:16px 0;border-top:1px solid var(--line)}
.adm-field--todo{border-left:3px solid #e88a2a;padding-left:14px;margin-left:-14px;background:#fdf6ee;border-radius:0 8px 8px 0}
.adm-field-top{display:flex;align-items:center;justify-content:space-between;gap:10px;margin-bottom:6px;flex-wrap:wrap}
.adm-label{font-weight:600;font-size:15px}
.pill{font-size:12px;font-weight:700;padding:3px 10px;border-radius:999px;white-space:nowrap}
.pill-ok{background:#e3f3e7;color:#1f7a3d}
.pill-todo{background:#fceadb;color:#a8590f}
.adm-hint{font-size:13px;color:var(--muted);margin:0 0 8px;text-wrap:pretty}
.adm-textarea{min-height:80px;resize:vertical;line-height:1.5}
.adm-img-row{display:flex;gap:14px;align-items:center}
.adm-thumb{width:120px;height:90px;object-fit:cover;border-radius:10px;border:1px solid var(--line);background:#fff}
.adm-group-foot{margin-top:18px}
.adm-upload{display:flex;gap:10px;align-items:center;flex-wrap:wrap;margin-top:14px;padding-top:14px;border-top:1px dashed var(--line)}
.adm-upload-lbl{font-size:14px;font-weight:600}
.adm-upload input[type=file]{font-size:13px}

/* ── правки после gestalt: CTA на первом экране + якоря под nav ── */
html{scroll-padding-top:72px}
@media(max-width:860px){
  .hero-portrait{order:0;justify-content:flex-start}
  .portrait{max-width:320px}
}
@media(max-width:680px){
  .portrait{max-width:280px;margin:0}
  .hero{padding-top:32px}
  .hero-grid{gap:26px}
}